A past question from NO QUARTZ, the free daily watch quiz. The answer is highlighted below.

Question 1·Multiple choice

Who founded Rolex?

  • A.Edouard Heuer
  • B.Antoine LeCoultre
  • C.Hans WilsdorfCorrect answer
  • D.Louis Brandt

The story behind it

Wilsdorf later recalled that the name came to him on the upper deck of a horse-drawn omnibus in the City of London, after he had tried about a hundred letter combinations. He registered Rolex as a trademark in 1908, three years after going into business.

From NO QUARTZ Ref. NQ0003, the puzzle for Sept 25, 2026.

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