Question 4·Put in order
Rank these acquisitions by the year the watch brand came under its current group owner, earliest first.
Correct order
- 1Blancpain → SMH (now Swatch Group)
- 2Breguet → Swatch Group
- 3Hublot → LVMH
- 4Harry Winston → Swatch Group
The story behind it
SMH paid CHF 60 million for Blancpain in July 1992 — at a time when Blancpain was already turning a CHF 12 million profit. Breguet was bought from investment firm Investcorp and became the fifteenth brand in the group, with Nicolas G. Hayek personally taking the CEO chair.