A past question from NO QUARTZ, the free daily watch quiz. The answer is highlighted below.

Question 4·Put in order

Rank these acquisitions by the year the watch brand came under its current group owner, earliest first.

Correct order

  1. 1Blancpain → SMH (now Swatch Group)
  2. 2Breguet → Swatch Group
  3. 3Hublot → LVMH
  4. 4Harry Winston → Swatch Group

The story behind it

SMH paid CHF 60 million for Blancpain in July 1992 — at a time when Blancpain was already turning a CHF 12 million profit. Breguet was bought from investment firm Investcorp and became the fifteenth brand in the group, with Nicolas G. Hayek personally taking the CEO chair.

From NO QUARTZ Ref. NQ0005, the puzzle for Sept 27, 2026.

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