A past question from NO QUARTZ, the free daily watch quiz. The answer is highlighted below.

Question 3·Multiple choice

Omega, Longines and Tissot all belong to which group?

  • A.Swatch GroupCorrect answer
  • B.Kering
  • C.LVMH
  • D.Richemont

The story behind it

The group is named after its plastic watch: SMH renamed itself The Swatch Group in 1998 in homage to the brand that financed the revival of the whole business. Omega, the group's mightiest brand, sits in the same stable as the humble Swatch.

From NO QUARTZ Ref. NQ0007, the puzzle for Sept 29, 2026.

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